3 Dec

Boxing Day bounce

Home sellers and buyers get set for Boxing Day bounce

The Boxing Day sales don’t just apply to shops on the high street. For home buyers and sellers, the festive period is the new seasonal peak, thanks to the Boxing Day bounce.

Property portal Zoopla is helping estate agents prep for a surge of buyers and sellers the day after Christmas.

According to Zoopla, visitors to its website, which lists properties for sale across the UK, to rise 60 percent month-on-month in December.

It also anticipates an 80 percent boost to estate agents from new sellers throughout the festive period and into January.

Record viewer numbers on Boxing Day

While this period has traditionally been quieter for property sales, that has recently been turned on its head.

Last year Rightmove, the UK’s other big property portal, announced record visitor numbers for Boxing Day. According to data, more than two million people viewed more than 40 million pages on Rightmove, up from 38 million on Boxing Day 2017.

The Homeowners Alliance also suggests Boxing Day as the best day to promote your property to the biggest amount of viewers.

Looking to future

Zoopla has produced a top 10 of tips for estate agents to help clients get the best out of the Boxing Day bounce.

Andy Marshall, Zoopla’s chief commercial officer, said: “We know from Boxing Day onwards, people begin to think about the future.

“Whether that’s downsizing as kids have flown the next, upsizing to meet the needs of a growing family or a move to be closer to the grandkids, there are opportunities aplenty.

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